Coaching that fits your shift. Prices you can see.

Three paid plans. Start with a separate 14-day trial, no card required.

Start Free Assessment

Pro

Recommended for self-guided coaching

$29.00 per month

$249.00 for 12 months — $20.75/month equivalent. Save 28% versus monthly.

  • 24/7 shift-aware AI Coach
  • Custom Move plan with three training tiers
  • Custom Fuel plan and nutrition lookup
  • Progress tracking, photos, and weigh-ins
  • The Line community of working men
Choose Pro

Fuel Coach

$79.00 per month

$806.00 for 12 months — $67.17/month equivalent. Save 15% versus monthly.

  • Everything in Pro
  • Custom diet plan built by Austin from your assessment
  • Unlimited messaging with Austin
  • Free onboarding call
  • Two one-on-one calls with Austin each month
  • Nutrition coaching around your goals and schedule
Choose Fuel Coach

Elite

$199.00 per month

$2,029.80 for 12 months — $169.15/month equivalent. Save 15% versus monthly.

  • Everything in Fuel Coach
  • Hands-on Move and Fuel programming, rebuilt around you
  • Weekly one-on-one check-ins with adjustments
  • Direct line to Austin
Choose Elite

Paid-plan links open billing. Sign in and select your plan and term before Stripe checkout. Choosing a plan here does not charge you.

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Questions before you start

Is the free trial a paid plan?

No. The 14-day trial is separate from the three paid memberships and requires no card. Start with the free assessment. Paid membership is a separate choice.

What is the difference between the free week and the trial?

The free custom week is a standalone workout plan with simple eating guidance delivered by email, with no account or card required. The 14-day trial lets you try the ongoing BCF app. Neither is a fourth paid tier.

Which plan includes a human coach?

Pro is self-guided coaching with the shift-aware AI Coach, plans, tracking, and community. Fuel Coach adds nutrition coaching, messaging, onboarding, and two monthly calls with Austin. Elite adds hands-on training and nutrition programming and weekly check-ins.

How does yearly pricing work?

When available, the yearly option shows the full 12-month prepaid total and its per-month equivalent. Savings are shown only for available, verified pricing. A per-month equivalent is not a monthly payment.

How is the Elite yearly discount applied?

The displayed Elite yearly total includes the standard 15% annual discount, applied through the existing coupon at checkout. A valid promo code replaces this standard discount rather than stacking with it, so a promo code may change the final total. Review the amount shown at checkout before paying.

What happens when I choose a paid plan?

You will go to the existing billing page. You may need to sign in and select your plan and term there before continuing to Stripe checkout. Choosing a plan on this page does not charge you.

Do I need a gym or a fixed schedule?

No. The Move system has full, shorter, and minimum training options to fit your time, equipment, and energy. BCF is built around shifts, not a generic gym program. Human coaching is available on Fuel Coach and Elite.